WooCommerce powered by WordPress is the most popular ecommerce platform which is used by 28% of the ecommerce websites. It is a go-to option for young entrepreneurs who start their business with innovative ideas and a small investment. Business owners all around the world use WooCommerce plugin for their webstore.
WooCommerce has all the basic functions for ecommerce. Many extensions are available in the form of plugins to add more features. There are thousands of plugins for WooCommerce; you only need a few essential plugins. It is very confusing to choose the best plugins. We have done the research for you, and we have here the list of must-have plugins for your WooCommerce store.
Some of them are free, and some are paid. They are listed separately:
Top free plugins for WooCommerce
The free plugins in this list add some basic functionalities which are essential to a WooCommerce store. Mostly the free version has enough features. If you want more features, you can upgrade to their premium version.
A Product slider is important to highlight some of your store’s products. PickPlugins Slider plugin for WooCommerce gives you carousel slider to slide your products. It can be embedded anywhere with a simple shortcode.
Giving discounts coupons is an excellent way to make conversions and gain loyal customers. With the Extended Coupon plugin for WooCommerce, you can add new functionalities to your store’s coupons. It could even allow for automatic discount rules if you set the required conditions.
Invoicing manually could be very time-consuming. Automate the invoicing process by using the WooCommerce PDF Invoices & Packing Slips plugin. It also has multiple premium addons, so if you want to specific type of invoice, you can upgrade.
Having a Wishlist plugin on your store allows your customers to add products to their wishlist. Later they can share the Wishlist with their friends and family.
YITH WooCommerce Wishlist plugin has features such as Add to Cart button on wishlist page and wishlist sharing via email and social media. You can even make special offers to users based on their Wishlists.
For ecommerce business as a startup, one of the best ways to induce a purchase is by giving customers free shipping options.
WooCommerce Advanced Free Shipping plugin allows you to setup your own advanced rules to determine when a free shipping rate should be available for the customer. It will give you full control over your free WooCommerce shipping rates.
The checkout page is the most important part of any ecommerce website. It’s the page where you get paid, and so it needs to be optimized to your customer’s needs. You have to keep only the essentials fields in the checkout page, and that is where this plugin helps.
Checkout Field Editor for WooCommerce plugin provides an easy way to customize (add, edit, delete and change display order) your fields displayed on WooCommerce checkout page.
Google Analytics is the best freemium web analytics service that tracks and reports website traffic. It helps to understand your customers better.
WooCommerce Google Analytics Integration plugin is the best free tool available to integrate Google Analytics and the WooCommerce.
Having a WooCommerce FAQ tab on your product page to answer customer’s common questions is an excellent way to convince customers to make the purchase. It also reduces support questions.
With Helpie FAQ plugin, you can also make FAQ pages with collapsible contents (Toggle/Accordions). An FAQ page about shipping, refunds, and other policies adds credibility to your store.
Allowing customers to compare products helps customers to make better buying decisions about the products they.
YITH WooCommerce Compare plugin allows your users to compare some products of your shop and you can simply customize the compare table with your style, by editing the specific template.
Giving your customers a more simplified checkout experience is a great way to increase your sales.
WooCommerce Direct Checkout plugin adds a button on your product page which directly takes them to your checkout page. You can skip the “add to cart” process. You can go for the pro version if you want to add more buttons; otherwise, the free version is just great.
Paypal is the most widely accepted digital payment method in the world. PayPal Checkout plugin also accepts all major credit and debit cards, almost any currency and you don’t need to have a Paypal account.
With WooCommerce Paypal checkout plugin, customers can skip online forms and complete their checkout in just a few taps, helping boost your sales conversion and reduce shopping cart abandonment.
Stripe is another great digital payment method, it accepts all major credit and debit cards, but it also accepts payments from Apple Pay, Google Pay, Amazon Pay, and even Bitcoin. Based on your customer’s needs and convenience you may want Stripe, or you can have both Paypal and Stripe.
With WooCommerce Stripe Payment plugin, customers stay on your store during checkout instead of being redirected to an externally hosted checkout page, which has been proven to lead to higher conversion rates.
Many of the WordPress users use Yoast SEO plugin which is free and takes care of their SEO needs. But the WooCommerce functionality for Yoast is only available in the premium version.
Fortunately, this new WooCommerce SEO Addon plugin extends the functionality of Yoast SEO for microdata management and provides all the instruments you need for your store’s SEO improvement.
If you have a Google Shopping Account, this plugin becomes handy. It connects your product feed on your WooCommerce store to your Google merchant account.
WooCommerce Google Feed Manager plugin will help you to get the most out of your Google shopping account. If you have more than 100 products, you might have to go for the premium.
Backing up your WordPress website is one of the most important things that you need for running a successful webs store. Anything can go wrong at any time, and if something does go wrong, this plugin is your insurance.
You use this UpdraftPlus plugin and backup your WooCommerce store data, and you can restore it anytime when the time comes.
When you have an ecommerce store, handle lots of users data including crucial data such as bank account details, credit card details, etc., When these sensitive data is being handled there is always the risk of being hacked.
Wordfence Security plugin is very reliable security plugin for WordPress since 2011. It includes an endpoint firewall and malware scanner with the newest firewall rules, malware signatures and malicious IP addresses it needs to keep your website safe.
Forrester estimates that about ⅓ rd of online shopper are mobile shoppers and they predict that they will purchase for $93.5 billion in 2018. That’s a huge amount. So you need to make your WooCommerce store mobile friendly.
WPtouch plugin allows converting your desktop site to a mobile friendly site. If you are using a mobile-friendly theme, it is well and good if not, you need this WPtouch plugin which will make you store mobile friendly.
AMP stands for Accelerated Mobile Pages Project which is run by Google for creating web pages that load instantaneously. We know that Google search from mobile phones will give priority to AMP pages first. So you don’t want to miss this opportunity for a great SEO.
Use AMP for WordPress plugin and add AMP functionality to your WooCommerce store. WPtouch has an AMP extension for their free plugin. If you choose to use WPtouch free plugin them, you may want to buy this addon.
Top paid plugins for WooCommerce
For a WooCommerce store there are many paid plugins which directly contribute to sales and conversion are available. You have to invest in these plugins to grow your sales.
Elementor is a very popular page builder for WordPress. Recently, a new WooCommerce Builder feature in the Elementor Pro version. The new WooCommerce builder takes the WooCommerce store building to the next level.
With Elementor WooCommerce Builder you can customize Single Product page (with all new WooCommerce widgets) and Product Archive page (7 templates).
It has many WooCommerce widgets as seen the picture above. Each of these widgets has unique functions which add to your store’s design and functionality. Earlier you have to install different plugins for each of these widgets.
When you have hundreds or thousands of products on your store, it becomes impossible to manage and edit every single product.
WooCommerce Advanced Bulk Edit plugin is a great to tool to manage and edit products in bulk. You can easily create discounts in bulk, product variations, change stock, edit attributes, change product image in your WooCommerce store. Products and variations are displayed in a spreadsheet-like table and can be edited in bulk or individual cells.
The free WooCommerce plugin comes with limited Options and Variations for products. You want to add some custom Variations and Options to your products. WooCommerce Extra Product Options plugin allows you to add more options and variations and you can write conditional logic for price variation with these options.
You can also create a custom form using their Form Builder with checkboxes, radio buttons, select boxes, text-areas, input boxes, upload, date, range picker, and color picker.
Adding dynamic pricing functionality to your store adjusts the product price based on a set of rules that are managed from a single user interface.
With the WooCommerce Dynamic Pricing and Discounts plugin, you can change the pricing from the entire shop or can even go exhaustively as targeting specific variations.
They have lots of conditions and priority options that ensure us know that only the correct rules are applied for the customer.
Shipping methods are growing day by day, and WooCommerce stores need to give more advanced shipping options to their customers.
Table Rate Shipping plugin for WooCommerce can apply the table rate rules to the entire order, on each item individually, or grouped by shipping class and combine them into a single price for the customer. You can give multiple shipping options to your customers without complicating the pricing.
Cross-selling, Up-selling and Bundle selling are great ways to expand your sales and to promote lesser selling products such as addons.
WooCommerce Boost Sales plugin does just that and in an awesome way. It stimulates the purchase of customers using pop-ups to up-sell and cross-sell and could also give a discount on the products, thus boosting your sales for good.
Most ecommerce website traffic would be skeptical shoppers or just window shoppers and mostly would not buy anything. It would be great if they can be triggered to make the purchase.
XL Sales Triggers for WooCommerce use 7 psychological conversion triggers such as time-sensitive deals, low stock warnings, potential savings, sales insights & guarantees on product pages. These triggers push the shoppers to make the purchase and the traffic into sales.
Since, anyone can in the world shop from a webstore, displaying the price in the customer’s native currency becomes very important.
WooCommerce Currency Switcher plugin allows your customers to switch currencies and get their rates converted in the real time. It has a widget and also can be used with shortcodes.
Many WooCommerce stores sell hundreds of products including variations in brands, colours, price etc., Customers needs to search and find the exact products with exact variations they are looking want.
WooCommerce Products Filter is a search plugin that allows your customers to filter products by categories, attributes, products tags, products custom taxonomies, and price. You can even collect statistical data of the search requests on your site to improve the effectiveness of your business.
Converting traffic to sales is just the first step of ecommerce. Converting one time buyers into loyal customers and loyal customers into brand messengers are the next steps. Customer support is the key material to get into these steps.
Having a customer self-service portal for customer support really helps the customer and also saves you a lot of time. Helpie plugin has advanced front-end editor, and user restriction features to help you create a useful self-service portal for your customers.
Dropshipping is an emerging trend in ecommerce. Creating a WooCommerce store is the easiest way for dropshipping from AliExpress.
Ali2Woo plugin allows you to easily import any AliExpress products directly into your WooCommerce store and ship them directly to your customers.
This list was made keeping only what features we found necessary. There are still many other plugins with different features for WooCommerce which are used for different purposes which we have not included in this list.
What do you think about our list? Have you tried the plugins in this list? Have some suggestions for WooCommerce stores? Share in the comment section. For more articles, please subscribe to our blog.