The most daunting process after creating a Woocommerce store is to bring in traffic to your store and to convert them to buy your products.
Bringing in traffic to your store and bringing conversions is not just involved with how well you have designed your site and how much good products do you have in your store. It’s more about how you convince your customers and how well you persuade them after they have left your store.
Yes! Most customers won’t directly purchase any product the very first time they visit your store. They may look for discounts, the price of the same product in other stores, etc. So convincing them and reaching out to them using proper tools and ideas is extremely necessary for a store owner.
Well, what if you have don’t have much human resources and time to do all these? I understand as a store owner, you will be much busy with tons of tasks to do, and this will be another daunting task for you to take care of. I also understand that many small businesses cannot afford to have more human resources.
This is where marketing automation tools come as a lifesaver for many store owners like you. Marketing Automation tools will do all the marketing tasks for your store without bothering you with anything.
Benefits of Marketing Automation
Here are some of the stats on some of the benefits and importance of Marketing Automation:
- Marketing automation on an average brings up to a 14.5% increase in sales productivity.
- 77% of users had an increase in their store conversion using marketing automation software.
- 74% of respondents said the technology’s ability to save them time was its most significant benefit
- 58% of industry leaders using marketing automation say that conversion rate and revenue generated are the most useful metrics to measure.
That’s the power of Marketing Automation tools. So now being convinced of its importance and benefits, let’s dive into some of the proper and useful marketing automatic plugins you can use for your Woocommerce store:
I) BEEKETING FOR WOOCOMMECE – MARKETING AUTOMATION TO BOOST SALES:
Beeketing is an all in one marketing automation platform for eCommerce Websites which has been built to integrate with WooCommerce seamlessly. Beeketing has around 13 apps which any eCommerce store will need to optimize conversion rates, increase average order value, prevent cart abandonment, and boost online sales. Some apps are free, and some are pro. We will discuss each app specifically, their features, pricing and much more.
1. Checkout Boost: $20 – $29/Month.
- Just take it offer: While choosing Add to cart, it shows a popup up showing special offers, and they can take it.
- Share to get the offer: While choosing Add to cart, it shows a popup showing a special offer, and they need to share it on facebook or twitter to access that special offer. In that way, many traffic may come to the store.
- Countdown timer offer: Will show countdown timer of an offer.
- Bogo offer: A popup which shows to buy one, get one free offer.
- Sales Motivator offer: A popup which encourages the customer to buy some more to get a free gift/offer.
- Exit intent: Once the user intends to leave your store, it shows a popup showing offer.
- Customizable themes.
2. Boost Sales (Up-sell and cross-sell): From $30/Month.
- Upsell: When visitors add an item to the cart, a popup will appear to upsell them a list of better options that they might be interested in. If enabled by you, Boost Sales will use Beeketing AI to automatically pick up the most appropriate products to recommend based on customer’s shopping behavior.
- Crossell: Cross-sell helps you to bundle up products that go well together into a product bundle for your customers. Furthermore, you can activate Beeketing AI to create smart cross-sell offers as well automatically.
- Game design technique: Game design technique is applied in smart coupon popups to motivate your shoppers to add more products to cart to receive an extra discount.
- Sell more at checkout: When customers click the “Check Out” button in cart page, one last upsell offer will show up to suggest them more items they might want to add before checking out. These products are well-chosen based on their shopping behaviors and your sales history, which makes customers more likely to purchase.
- They have Predesigned holiday themes.
3. MailBot: From $29/Month:
- Email automation helps you track customer behaviors to learn their interest. From the detail collected, it will send targeted follow up emails based on their behaviors on your store.
- Emails are personalized to each customer
- Recover abandoned carts emails, recommend the right products to the right customers (Sales recommendation), sales return emails, Top picks of the weeks, New Arrivals, Reward coupon emails.
- Newsletter Bot
4. Personalized Recommendations: From $19/Month
- Personalized recommendations will show up in the store based on their behaviors.
5. Better Coupon Box: Free
- Smart coupon popups that actually convert visitors into social followers, email subscribers and increase your sales which is fully customizable and UI – UX optimized.
6. Sales Pop: Free
- Recent sales notifications:
- Checkout notifications: Checkout notifications tell your customers how many people have completed checking out in the last 24 hours and numbers of items left in stock.
- Upsell Notifications: When customers view a specific product, Sales Pop will show upsell notifications to suggest frequently bought together items that customers might be interested in.
7. Happy E-mail: (Free)
- Thank- you email from store owner/founder.
8. Quick Facebook Chat (Free):
- On-site live chat widget via Facebook messenger
9. Countdown cart (Free):
- Stock countdown: Eg: Only 29 items left in the stock
- Countdown Timer
- Social proof: Show in real time the number of visitors who have viewed or bought your products, and how many items were sold on your store.
10. Mobile converter: Free
- Improving user experience on mobile
- Conversion Driver – High-converting sticky add-to-cart bar
- Mobile Gallery – Better visual product showcase: Display your product images in a full-screen view with a sticky Add-to-cart button, so your customers can view and buy your products immediately on the mobile web.
11. Recover cart pusher (Recover Abandoned Carts with automated web push notifications): Free
- Web push notifications do not require your customers to submit their private information. Just one click away to subscribe, and your customers will receive reminders from you whenever they have items left in their cart.
- No need to wait for customers to open emails or check Messenger. Web push notifications are delivered right on the browsers while they are active on the web and willing to revisit your store, thus enjoy a much higher click-through rate.
12. Callbot – currency converter: Free
- Powerful currency converter with the real-time exchange rate to improve the customers shopping experience.
13. Happy Messenger. (Automated Messenger marketing): Free
- Boost Repeat Purchases With Automated Messenger: Happy Messenger helps to send a thank-you message instantly from your Facebook page to shoppers’ messenger inboxes after they complete an order. You can insert a coupon code and product links into your messages to make them happy, come back and buy more from your store.
- Customers can chat directly with you via Facebook Messenger by replying to your messages on both mobile and desktop, without having to create a support ticket.
II) SUMO – BOOST CONVERSION AND SALES:
Sumo is yet another powerful marketing automation plugin which will help you to grow your e-mail list, increase conversions, generate leads and generate more sales for your e-commerce business. It has both a free and pro version. Let’s discuss some of the key features in both the free and pro version.
- Popups: Ask for e-mail popups when users browse or try to leave, Reduce cart abandonment popups, Increase average order popups, discounts, connect your store.
- E-mail opt-in forms: Fully customizable design, Customize how you want your forms to be displayed on your site based on visitor targeting, social media sharing, image sharer.
- E-mail campaigns: Unlimited subscribers, e-mail campaign (manual) to subscribers, 10,000 email/month, email integrations, Automatic Welcome email after they subscribe, image sharer, social media sharing.
- Insights: Basic analytics, google analytics.
PRO – $39/Month:
- Popups: Everything in free + E-commerce design templates
- E-mail opt-in forms: Everything in free + Advanced Visitor targeting + A/B Tests, Remove Sumo Branding.
- E-mail campaigns: Everything in free + Unlimited e-mails per month + Advanced E-mail integrations.
- Insights: Advanced Insights, one on one onboarding.
III) OPTIN MONSTER:
OptinMonster’s behavior automation platform helps you unlock maximum revenue from each website visitor by reducing cart abandonment and improving sales conversions. More than 700,000+ websites are using OptinMonster to turn their traffic into leads, conversions, and sales. While it does not have a free version, the Pro version is worth considering the abundance of features and comfort they provide. Now Let’s dig into their features in a bit detail.
Basic – $9/Month
- Form Types: Lightbox popups.
- Design Effects: Template library, Drag, and drop builder, Custom fonts, custom CSS, Custom success messages, Success Redirects.
- Smart controls: Time display control, scroll triggering, subscriber recognition.
- Account Features: 1 site, 5000pageviews/mo, supported campaigns:3, no sub-accounts, Simple Analytics, List segmentation, page level targeting.
- Provider Integrations: Active Campaign, Campaign Monitor, Constant contact, Custom HTML, Feedblitz, iContact, Mad Mimi, Mailchimp, Mail Poet, MailerLite, SendinBlue, TotalSend.
Plus – $19/Month:
- Form Types: Lightbox popups, Floating Bars, Inline forms, Sidebar forms.
- Design Effects: Everything in basic + Monster Effects + Monster Sounds.
- Smart Controls: Everything in basic + Inactivity sensor + Content locking + Device Targeting.
- Account Features: Everything in basic + 2 sites, 15,000 page views/Month, Supported Campaigns: Unlimited, no sub-accounts, Fully Analytics, Integrated A/B Testing, Campaign Archives.
- Provider Integrations: Aweber, Conversio, Convertkit, customer.io,Emma,Getresponse,klavio, iPost, Drip, SendLoop, SendPulse, Email Octopus.
Pro – $29/Month:
- Form Types: Everything in Plus + Slide in scroll boxes + Full screen overlays + Contdown timer.
- Design Effects: Everything in Plus + Countdown timers + Remove optin monster badge.
- Smart controls: Everything in Plus + MonsterLinks 2 step forms + Exit-Intent technology + Cart and form Abandonment + Campaign scheduling + Smart tags + UTM Campaign Targeting + Referral Detection + Cookie Retargeting + Lead Sharing.
- Account Features: Everything in Plus + 3 sites + 50000 page views/Month, Supported Campaign: Unlimited, two sub-accounts, Full Analytics, Priority Support
- Provider Integrations: Eloqua, Hubspot, Infusionsoft, Marketo, Ontrapot, Pardot, Sharpspring, Webhook.
- Smart Controls: On-site targeting, On-site follow up campaigns, Geolocation targeting, Adblock detection, Success scripts, Behaviour automation.
- Account features: 5 sites, 25000 page views/mo, Supported campaigns: Unlimited, Unlimited sub-accounts, Full analytics, Custom Branding, Activity logging, Client logins.
IV) NINJA POPUPS:
Ninja Popups is the most popular Popup Plugin for WordPress on the Envato Market. They are professionally designed popups to convert visitors on your site into taking an action you intend them to. This power popup plugin tool brings you high-quality leads and increases options on your mailing list.
PRO VERSION – $26:
- Exit Intent popup, Optin locker, Social Locker, Page level targeting (different popups for each post/page, turn popup on/off for all page or few pages/posts), Open popup when the user scrolled XX% page, Open popup after X sec of inactivity.
- Google Analytics Event tracking integration, A/B Testing of popups, bars and sliders, Traffic Bouncer popups, 76 preset themes, theme builder.
- Translation ready, full API integration with mailing services.
- Unlimited popups, Display Popup on load page, Display popup on close/leave page, Close button (show button: yes/no, custom close button text, auto close popup), statistics of the popup, Time display settings, Open delay, store opt-ins in CSV file or Send by Email, Submit Optin form to custom URL.
- Mail Provider Integrations: Mailchimp support, MyMail support, Wysija support, Aweber support, Getresponse support, Campaign monitor support, iContact support, Constant Contact Support, Direct Mail for OS X Support.
- Social Media Integrations: Facebook support, Facebook Likebox in your Popup, Twitter support, Google+ support, Linkedin support, Pinterest support.
- Optin Bars pack for Ninja Popups – $13
- Ninja widget extra Add-on – $9
V) AUTOMATE WOO:
Automate Woo is a powerful marketing automation tool which has been built specifically for Woocommerce stores. AutomateWoo has everything you need to convert and retain customers, grow your store and make more money.
PRO VERSION: $99/year for one site, $199/year for five sites.
- Followup emails, Abandoned cart emails, Winback inactive customers emails, Personalized coupons, SMS Notifications, Subscription Automation, Automatic VIP, Wishlist Marketing emails, Reviews, Product Recommendations, Card expiry notifications.
- Integrations: Woocommerce subscriptions, Woocommerce Memberships, Woocommerce wishlist, YITH Wishlist, Twilio SMS, Mailchimp, Active campaign, Campaign Monitor, Mad Mimi.
- Add – Ons: Refer a friend: $79, Agile CRM Integration: $39.
VI) POPUP BUILDER:
This is a WordPress Popup builder which will let you create and manage powerful promotion modal popups for your WordPress blog or website
- HTML Popup, Image Popup, Facebook Popup, Shortcode popup, Subscription popup, Newsletter (Send Marketing campaigns right from popup builder), unlimited popups, customization, popup animation effect.
- Many popup themes, set popup location on the screen, Show popup after x amount of page scrolling, on-click/on-hover popup, Redirect confirmation popup/leaving notice popup, Repetitive popup, Popup opening sound, Responsive popup.
- Multisite compatible, WPML Compatible.
- Visual Builder & Divi builder compatible, Redirect user to another page when he/she clicks on popup content, Show/Hide popup for selected user roles only.
$49/year for one site, $99/Year for 5-sites, $199/year for unlimited sites.
- WooCommerce popup – display targeted popup offers depending on the WooCommerce cart conditions: Price, Product amount, Specific product.
- Recent sales or Social proof – promote more sales showing all your live sales popups to notify your customers about recently bought items.
- Open Login form or registration form inside the popup, Iframe popup, Autoresponder (subscription plus extension) – send targeted emails right after the visitor subscribes to your newsletter. You can send coupon codes or download links,
- Video popup, Social popup, Age restriction popup, Create countdown popup, Exit popup, Contact form popup, Mailchimp popup, Adblock popup, Adblock popup, Popup analytics, Random popups, Show popup once per visitor, Don’t show popup or show up only on mobile devices, Disable popup closing, Auto close popup after X seconds, Targeting popup, Show popup for logged in users or vice versa, Show popup after X pages, Schedule popup, Popup showing frequency.
VII) WOOCOMMERCE BOOST SALES – UPSELLS & CROSS-SELLS POPUPS & DISCOUNT:
This is a Woocommerce popup plugin which has been built specifically for users who want to stimulate the purchase of their customer using up-sell and cross-sell method
- Up-sells: Display popup related products after the customer Add to cart.
- Cross-sells: Show combo, product group with a lower price that customer can buy.
- Bundles Product: group many products into a combo that can be lower price.
- Allow discount with a fixed amount
Pro – $18:
- Upsell: Hide on Single product page, Hide view more button, Exclude Product, Sort by, Add to cart button.
- Crossell: Display which page should the crossell popup will appear, Display under the “Add to cart button,” Show on Cart page, Product bundle type, Show on the Checkout page, Product bundle type, The same bundle in the cart, Description.
- Discount progress bar which displays how much costumers need to spend to get the discount, a THANK YOU message to congratulate the customer when they achieve the minimum for the discount, etc.
- Works on Mobile, Enable RTL, Auto-update.
- Unlimited Designs.