How to Write a Killer Product Manual

A user manual is an important product documentation tool that helps a user to understand any system in general. It details the step by step procedure to make the end user perform a task with the product and also helps with approach and usability it.

A killer user manual guides and provides the user with a comfortable platform for product take-offs, with minimal effort.

Every instruction carries a defined goal. The awesome user manual’s sole purpose is to ensure and enhance the proper use of the product sold.

Phases of Writing a User Manual

Let’s discuss it in this article how to:

  • Plan
  • Organize
  • Execute

From a recent study, 64% of all customers or users who use a product go through the product manual to find some relevant information. This directly points to how important a product manual or the product description is.

A well-written ie planned and organized product user manual will enable the user or the purchasing party to effectively and grow the trust factor on the production company.

Phase 1: PLANNING

Significance of a Product Manual

Product Manual with the apt description help in providing guidance for people new to a product or activity.

It helps in saving time and money. Some products when misused cannot be reused, hence with a detailed product manual, it saves money and enhances productivity.

A good product manual always is product-centric and follows a set of tips and tricks which is given in the compilation that follows

  • Emphasizing the importance of a Product Manual
  • List of necessary tools and items
  • Product Architecture
  • Team of experts to work
  • Sampling with trains
  • Product release or Launch dates

Credits:Gooddata

  • Off-tool testing
  • Identify target groups
  • Means/mode of marketing
  • Table of contents

Phase 2: ORGANIZING

1. Make a Strong and Positive First Impression:

  • Rarely are times when the user, out of all these methods use the product Description and Product Manual to learn to use the product.
  • So avoid the age-old textbook looks with fading texts and colors. Rather go with purposeful and intentional use of colors, texts, and fonts that relate to the project.
  • Provide a lot of white spaces, pictures, and diagrams.

2. Instructions to the Designers:

Instructions are the basis on which the entire product Catalogue/Manual sits on. It the attention of the user for a glimpse. To make the most out of this, follow these steps

  • Keep the instructions neat and simple.
  • Providing information in the correct order of use.
  • Avoid symbols, codes and short forms early for reading ease.
  • Enhance data find-ability constantly.
  • Use present-tense and active voice always.
  • Standardizing spellings, phrases, and word choice.
  • Check if all instructions match with the actual product as mentioned.
  • Always assume the user to be an Amateur/ beginner.
  • Use Bold for subheadings and format your description.

A good teacher always teaches to the slowest students. Bearing and keep that in mind will help the designers to answer all the questions in brief and in detail for everyone to understand.

3. One Page – Quick Start Guide:

  • Legible font size is mandatory. San-Serif works well.
  • Make it crisp and clear.
  • Product Tagline
  • Highlight all major features of the product.
  • Limited & Numbered instruction ( of the main feature)
  • Conduct sample usability tests, collect data and find out the common questions and queries. Address them.
  • Prioritize the product deliverables and brief about them.
  • If your product manual is going to be a digital or hard copy; stick with the basics of contrasts for texts and background (white background with black text).

4. Analyzing the Viewer’s Perspective:

Technical Communicator has to find out the key demographics of the people who are likely to purchase the product. It could be from a range of IT Engineers, Farmers, Machine hands, Production line workers, military, etc the list goes endless.

This identifies,

  • Language required for effective communication
  • Perspective and views of the user
  • How much they might know about the product
  • Depth of detail needed in the description
  • Focus on red routes (critical solution )
  • Target audience / requirements for specific functions
  • Technical skill level of the user

5. Enhancing User Experience from an Organizational Perspective:

  • Provide useful information
  • Product description to get an overall idea
  • Proceed in a systematic trail; quick problem-solving instructions
  •  Virtual product demonstrations to enable quick learning in social media platforms like YouTube and product website.

  • Being open to bloggers and Tweeters to explore ideas and interests in the product; creating a social market for the product.
  • Providing assistance and help features in main screen space.
  • Employ dedicated technical writers as they are the problem solvers. Make them part of the core design team and in the knowledge sharing processes.

6. Compliance with Marketing and Labeling Requirement:

These are marketing standards and policies set by the respective governing department. They are set up with usage and standards of marketing risks and checklist regulating to internal policies.

An internal audit and trail will keep a track on specifications so that the organization does not woe to huge financial and branding loss.

Phase 3: EXECUTING

Preparing for your execution is the ultimate scope and final step for the entire process.

After planning and Organizing work which deals mainly data collected from various resources, trails and functionality tests, marketing campaigns, spreading awareness, finding branding ambassadors, production of the product if necessary.

  • Working on the final manual
  • Strong First Impression for the product
  • Processed data into the finished product
  • Revisions and Feedback Policy
  • Helpline & Technical Web Services
  • Quality and Technical Specifications

When it comes to bringing something to life, Product manual is from where the help comes from at an entry level.

Essentials of a Product Manual:

General warning and Caution notification, the potential threat should be an essential part of the product description. These may be placed right in front of the manual.

General product description with the tag line also consisting of a few graphics to what the decision is about.

  • Safety warnings
  • A list of parts in the product
  • Results of an improper setup
  • Do’s and Don’ts
  • Product Care
  • Serial number and Reference numbers (if any)
  • Manual revision number with date
  • Publisher Details
  • List of Abbreviations and key terms
  • Alternative methods
  • Troubleshooting section
  • Storage specification
  • Accurate Translation verification
  • Referral information

Proofreading the entire manual with different levels of Project Team individuals is a mandatory procedure to conclude the project. The closure of it also requires the

Points to Evaluate:   

The final recommendations commence after the product is released to the market, the sales teams start off, technical and product queries start coming. This is an important phase for the entire project team to analyze their work.

It is much similar to an examination written after a long period of Planning, Organizing and Executing; and as a project, now is the time for the final results.

Project Teams should pay keen attention to this as these major factors will either build them or they can knife them completely.

A few key pointers to evaluate the entire project:

  • Product Ergonomics- buyer persona
  • (Pre/Post) Purchase experience
  • Usage experience
  • Quality Assurance & Control
  • Product Sustenance
  • Post-release data analytics
  • User Satisfaction
  • Bounce rate
  • Engagement Rate
  • Corporate Identity
  • Feedback Policy

Creating a Product Manual Website to Help your Users

WordPress powers more than 28% of websites available on the Internet. With the help of WordPress, you can easily create and publish anything in its own unique and awesome way. Now it’s time to use the power and flexibility of WordPress to create and release your custom built product guide

Helpie Knowledge Base plugin offers the best in class themes and presentation hacks and also offers various options to make a product outshine in the market. Click on the link to find out more about our latest products in the range. We assure you it a game changer for your products and your portfolios.

So why wait; Be on your way to writing out your own product manual instructions, sample user guide, awesome user manuals.

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