For an Ecommerce business owner, webtraffic is very crucial for sales. Sometimes Ecommerce websites do not get the traffic they need even after you have done all basic things. If you are this person, the simple SEO tips in the article will certainly help you to get a boost in traffic and sales.
Keep in mind that you need to do all the basic steps of Ecommerce SEO such as keyword research & targeting, backlink building, using Google webmaster tools like Google Analytics and Search Console, and all the other important SEO work.
7 Simple Tips for Ecommerce SEO
Below are simple SEO tips (hacks) to rank higher on Google and to generate more traffic for your Ecommerce website.
1. Optimizing the SERPs
SERPs are search engine results pages, as shown in the picture below.
How your page appears on the SERP is very important the Pagerank and click-through rate. Adding organic keywords and catchy phrases on meta title and meta description would improve your Pagerank and click-through rate.
To change how your page looks in the SERP, you have to change the meta title and meta description of the page. If you are using WordPress, you can use an SEO plugin like the Yoast SEO plugin for this purpose.
2. Implementing Schema and Adding Rich Snippets
Schema markup, also known as structured data, provides information to search engines to understand the content on your website clearly. Google will give more value to your pages when proper schema markup is implemented in them. This will reflect in the search results as Rich Snippets.
You can see that when searched for a product title, Google understands that the searched keyword is a product and first brings the pages in which product schema is implemented for the keyword.
You can also see that for a product schema, the Rich Snippets shows the price, rating, availability, etc., which you would not usually see for an Article type post.
There is a free WordPress plugin called All In One Schema Rich Snippets, which you can use on your website to show the Rich Snippets on Google. Not only this helps you to rank higher on search results, but it also will give you a better click-through rate.
Schema is relatively new, and there are very few people who understand and use it properly. If you master schema markup, then you can dramatically increase traffic to your site.
3. Optimizing Images for Faster Page Loading
You need original images to escape from Google devaluing your Ecommerce website. But in the process of creating original images, many people miss compressing the size of the images. When the image size increases, the page loading time proportionately also increases.
Also, do not forget to add keywords in the title and to add a description in the Alt Tags. If you do this right, your images have better chances of showing up on Google Images.
4. Optimize Ecommerce Website for Mobile Viewing
Researchers predict that in the year 2020, more than 50% of Ecommerce purchases would be done using mobile phones.
In a recent statistics from Top10WebsiteHosting, we see that “an average webpage takes 87.84% longer to load on mobile than it does on desktop”.
For mobile browsing, Google prioritizes the websites which are optimized for mobile viewing and the websites which have AMPs (Accelerated Mobile Pages).
If your Ecommerce website is created with WooCommerce, you can use a mobile-friendly and mobile responsive WooCommerce theme for this purpose.
Also, there is an AMP for WP plugin to make your Ecommerce website AMP compatible.
5. Create Product Comparison Pages
Most Ecommerce websites give options for their customers to compare similar products to help them make the purchase decision. But they don’t have ready-made pages comparing the best selling, trending or latest products.
You can create product comparison pages with a post like Product A Vs. Product B.
On these posts you can compare things like the features, pricing, ratings, etc., When you have these comparison pages for your products, I’m sure you can generate more traffic your Ecommerce site.
6. Leveraging User-Generated Content
User-generated content is another unexplored territory of SEO. They are a great source of unidentified keywords, especially long-tailed keywords. It is a gold-mine, which reduces the time you spend on content creation.
For an Ecommerce website, the most common form of user-generated content you can get is customer reviews. They are also a source of original content which Google loves, especially when customers add pictures to their review. You can improve your product description, specifications, etc., with the content from the reviews.
You can also feature the best reviews on your website, and if you get a high-quality image, you could even feature that image on the product page. So it is essential to persuade your customers to give ratings and reviews. You could give some offers like Coupons, Cashbacks, etc., as rewards for providing reviews.
7. Question and Answer Section on the Product Page
People buy a product to solve their problems. So you can surely expect them to Google search their problem. So if your products solves a problem, you must mention it on your product page.
Also, there would be common questions from customers before buying a product for which they search answers.
Having a question and answer section on your product page with the answers to the most common questions about the product and answer to the problem which your product solves is a great way to get high-quality traffic to your site. You can see that all popular Ecommerce websites like Amazon, Walmart, etc., have a question and answers section.
If your Ecommerce website is built with WooCommerce, then you can use a WooCommerce FAQ plugin to add a question and answers section to the product page.
These are some simple Ecommerce SEO tips that we came across. If you implement them properly, I’m sure that you can generate high-quality traffic from Google in no time. But remember, they are not alternatives to basic SEO work.
What do you think of these SEO tips? Have you implemented any of them on your Ecommerce website? Have a come across another use SEO tip? Share in the comments section.