Google FAQ Schema – What Is It & How To Use It To Get More Traffic?

Wondering what is FAQ Schema? Want to implement FAQ Schema in your site to get more organic traffic from Google? In this article, we will see everything about FAQ Schema and how to add it to your site.

What is FAQ Schema?

On May 08, 2019, Google introduced a new FAQ Structured Data feature known as the FAQ Schema markup. It is to help users quickly find answers to frequently asked questions. When you have implemented FAQ Schema markup in your site’s pages, it tells Google that your page has content presented in a question and answer format.

When a search query related to the content on your page is searched in Google, your page can be displayed in FAQ Rich Snippet format in Google search results.

FAQ Schema is also created to show quick results for people searching for how-to’s in Google search and voice search via Google Assistant. When the FAQ Schema is added webpages also have priority in search results.

By using FAQPage structured data, you can make your content eligible to display these questions and answers to display directly on Google Search and the Assistan.t.

This is what Google says about FAQ Schema,

By using FAQPage structured data, you can make your content eligible to display these questions and answers to display directly on Google Search and the Assistant

Note: FAQ Schema is only for official questions and answers; don’t add FAQ structured data on forums or other pages where your users can submit answers to questions. If you have such page you can use the Q&A Page markup.

FAQ Schema for Google Voice Search:

According to Statista, by 2026, the global shipment of smart home devices, including smart speakers, is projected to reach over 1.4 billion units

As smart speaker sales are increasing the volume of voice search in Google Assistant is also increasing. How-to’s and FAQ type questions are the commonly searched things in voice searches. So it is important that you implement FAQ schema to get quality traffic from voice searches.

FAQ Rich Snippet

A snippet is a result that Google shows to the user on the search results page. Usually, Google shows the Domain, Page Title, and Description in the snippet. A Rich Result or Rich Snippet is a search result with additional info such as Star rating, Price, and more.

If the Rich result shows Questions and Answers in collapsible for then it is known as FAQ Rich Snippet.

When it was first introduced you can find multiple FAQ snippets in Google SERPs but not it has been reduced to only 1 FAQ Snippet in a search results page. Also, your site has to have authority in that particular topic in order for your pages to show up in the FAQ Snippets.

FAQ Schema Example

Below is an example of FAQ Rich Snippets in Google SERPs using FAQ Schema:

FAQ Schema Benefits:

  • You can grab more real estate in the search results and can add links to related pages in your site
  • Since people can directly see the answers they need in a page, it increases your organic click-through rate. Some users have reported that their click-through rate doubled
  • When the FAQ pages with schema are linked back to the author’s property, it contributes to its E-A-T (Expertise, Authoritativeness, and Trustworthiness).
  • FAQ Schema works with other Schema, so besides the FAQ page you can add it on any pages such as product pages, blog posts, and more
  • If your competitor is not using FAQ schema or if you can make better use of the FAQ schema you will have a ‘competitive advantage’.

Which pages can you implement FAQ Schema in your site?

You can practically add FAQ Schema in any post or page, but below are some of the most important pages where you can implement FAQ Schema markup:

1. Business / Brand FAQ pages

If you are an established brand, people will be searching in Google, the questions regarding the products and services that you offer and when you have an FAQ page with FAQ Schema, many of the questions and answers regarding your brand will be displayed in the search results.

2. Product / Service pages

If you have pages for your products and services, you could add FAQ questions and answers to the problem that your product/service solves. When people search for solutions to their problems that your product pages will appear with the FAQ Snippet.

3. Blog posts

If you’re a blogger covering some specific niche and topics, you can create an FAQ section of your blog post answering some of the common questions that people have regarding the niche and topics.

4. Special Landing pages

You can also create an FAQ section with FAQ Schema in special landing pages, like Location pages /Local Landing pages, Special sales pages, Product launch pages, and more.

Note: Keep in mind that you have to create an FAQ section where it is necessary and do not slap FAQs on a non-FAQ page. 

How to add FAQ Schema

Adding FAQ Schema is like adding any other Schema type. You have to generate HTML Microdata or add JSON-LD data to implement FAQ Schema in your pages. Both of these methods require some coding knowledge.

If you have a WordPress website, it becomes very easy. If you don’t have a WordPress website, creating a website with WordPress CMS is very easy, check out how.

How to add FAQ Schema in WordPress

In WordPress, you can use Schema plugins to implement Schema markup on your site. For adding FAQ Schema you can use the Helpie FAQ plugin, which is a FAQ Schema WordPress plugin. Helpie FAQ plugin automatically adds FAQ Schema to your questions and answers and you can embed these FAQs on any pages or posts. FAQs will be created in a collapsible accordion from with an optional search bar and faq title.

Install Helpie FAQ plugin and add the FAQs:

Installing and activating Helpie FAQ is the same as any other WordPress plugin.

  • The WordPress dashboard, go to Plugins –> Add new
  • Here search for ‘Helpie FAQ’
  • Click the ‘Install’ button in the Helpie FAQ and then click activate
  • Then you will be taken to the Helpie FAQ plugin section in your dashboard.
  • Here click ‘Add New FAQ ‘ and create a FAQ with FAQ title (question) and answer
  • Give a FAQ category and then click ‘Publish’
  • Repeat the same to add all the FAQs.

Adding FAQs with Schema in posts and pages

We have created all the FAQs, now we have to embed the FAQs on any post or page.

In your Dashboard, go to the post or page in which you want to add the FAQs and click the ‘edit’ button.

Adding FAQs in WordPress Classic editor

If you’re a Classic Editor user, then you can make use of the Helpie FAQ Shortcode builder.

  • In the top, you can find the Add Helpie FAQ Shortcode button, click it
  • You can create a custom shortcode to control various aspects of the FAQ and click insert shortcode to add the FAQ where you want
  • Then click ‘Update’

If you want some help you can see this video to quickly install and activate the Helpie FAQ plugin.

See the video tutorials below to install and use the Helpie FAQ plugin:

Adding FAQs in WordPress Gutenberg editor

If you’re using Gutenberg block editor,

  • Search and add the Helpie FAQ block, where you to add the block in the page or post
  • In this FAQ block, you can add title and customize the FAQ section
  • Then click the ‘Update’ button

Adding FAQs with Schema in Elementor pages and posts

Helpie FAQ also helps you to create and add FAQs with schema in Elementor pages and posts.

  • Go to the post or page that you want to add the FAQs and click ‘Edit with Elementor’
  • Here in the Elementor toolbar, you can find the ‘Helpie FAQ’ widget
  • Drag this widget where you want and drop it
  • Then go to the toolbar and customize the FAQs such as the number of FAQs to display and other options
  • After you’re done click the ‘Update’ or ‘Publish’ button

You can also see the video tutorials to add FAQs in Elementor:

Helpie FAQ allows you to add FAQs dynamically with Elementor.

FAQ Schema Testing

Now that we have seen, how to add FAQ Schema to your site pages and pages, we can move on to test the page, to see if we have successfully added the questions and answers with FAQ Schema.

Google gives us 2 tools to check for them, they are:

1. Google Structured Data Tool (No longer available)

This tool is for checking all the structured data elements in your pages.

Add the URL of the page for which you just added the FAQ Schema. If it detects a ‘FAQPage’, then you have successfully added the FAQs to your page

2. Google Rich Results Tool

This tool tells us if your page is eligible for rich results in Google search results.

Add the URL of your page and click ‘Test’. If we have successfully added the FAQ Schema it will say ‘This page is eligible for rich results’ and will also detect a ‘FAQPage’ item.

You can also see the preview of your page with FAQ Rich Snippets, like in the image below.

How to Get Featured in the FAQ Snippets:

Adding FAQ Schema to the questions and answers makes you only eligible to be featured in FAQ Snippets. It does not necessarily promise that your page will have FAQ Snippets in the search results.

If you want to increase your chances of begin featured in FAQ Snippets then you have to answer the most commonly searched questions related to your topic. You also have to give better answers compared to other available answers.

Let see how to find the best question to answers to be featured FAQ Snippets.

Use the Search Suggestions:

Google shows you ‘Related Search’ suggestions when you’re typing the search query and also the ‘People also search for’ below the search results page. If it shows some questions, copy them and add to your FAQs.

Use the ‘People Also Ask’ section:

Google also shows a ‘People Also Ask’ section in the search results page for all the searches. If there are some questions closely related to your topic, add them to your FAQs.

Use Keyword Tools:

For more questions, you can use keyword tools to find the commonly searched questions related to your topic.

There is a free AnswerThe Public tool which gives you What, Who, Why, When, and How questions in any topics.

You can also use premium keyword tools such as AHREFS, SEMruch, Moz, etc, to find the exact keyword volume and difficulty of the questions.

Hope you’ve found answers regarding FAQ Schema. If you have some questions please share in the comments section.

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