The growth of a website in terms of traffic, user engagement, and conversions does depend on Search Engine Optimization (SEO). It’s the process by which you can make your website highly visible in the search engines to your target audience.
Particularly for WordPress websites, you need to choose from a multitude of WordPress SEO plugins. While some of these SEO plugins are quite popular and are installed on millions of websites, others aren’t.
Rank Math is one of the WordPress SEO plugins that has all the features you need to optimize your website and make it rank high in the search results.
Let’s dig deeper to know more about this powerful SEO plugin, its features, what makes it different from its competitors and a lot more.
What is Rank Math?
Rank Math is a comparatively new WordPress SEO plugin in the market but has a ton of comprehensive SEO features to help you improve the online visibility of your website. The MyThemeShop team who developed this plugin call it the ‘the Swiss Army Knife of WordPress SEO,’ and there are many reasons that justify this adjective. Also, you get comparatively more features with Rank Math than with any other free SEO plugin to manage your website’s search rankings.
Currently, Rank Math has more than 3,00,000 active installations (April 2020), and the count has been growing at a fast rate. It comes with 60+ features, including the ones that automate various SEO related tasks to save time.
Rank Math WordPress SEO Plugin – Features at a Glance
Lets see the important SEO features of the Rank Math plugin.
- Advanced SEO Analysis
- Five Keyword Optimization
- Rich Snippets for Various Content Types
- XML Sitemaps
- 404 Error Monitor
- Link Counter
- User support services
Features of Rank Math
Lets see the important features of Rank Math SEO plugin in detail.
Easy to Use and Auto Configurable
Rank Math SEO plugin has a user-friendly installation process, which means you need not worry about the intricacies of installing the plugin and setting up the SEO configuration on your website. The plugin is quick to install. It also works on auto-configuration, which means it configures itself on your website.
It comes with a configuration wizard where you can set or optimize configurations manually as and when required. Once installed, it also recommends configuration settings for the best results.
Clean but Powerful User Interface
Rank Math plugin provides a clean and simple interface that has been designed to showcase crucial information about your web page and posts. Using the information, you can optimize the SEO parameters for the best performance.
It also comes with snippet preview features, where you can see how the post will appear in the search results or when shared through various social media channels.
Enhanced Keyword Optimization
Keyword optimization is one of the crucial aspects of SEO, and it’s why you can find almost every WordPress SEO plugin with features to optimize keywords in the meta title, description, URL, and in the content. With the Rank Math SEO plugin, you can work upon optimizing your website in terms of various keywords. You might have found keyword optimization as a feature that is only available in the premium version of some SEO plugins. However, it comes at no cost with the Rank Math plugin.
Alongside this, you can perform search trends analysis and keyword comparison with the integration of Rank Math and Google Trends.
Easy to Identify and Correct Google Crawl Errors
While running and managing a WordPress website, you always want it to deliver a seamless experience to the end-users. However, specific Google crawl errors, if not identified on time, can ruin this experience, which will ultimately impact your site’s reputation and conversions.
For instance, a 404 error indicates that the web page a user has visited does not exist. Not knowing about this error will make you lose the visitor.
Rank Math SEO plugin has advanced 404 error monitor feature to help you identify and correct these crawling errors without delay. You can also get a detailed report of the list of pages, which shows a 404 error for both the desktop and mobile visits.
XML Sitemaps Included
You can consider XML sitemaps as a list of the webpages on your site in a different file format that tends to tell the search engines about the indexable content. You might be thinking –
“Is adding more pages to the website to ensure they get indexed in the search engines require manual addition of the pages to the sitemap?”
With the Rank Math plugin, you need not do that. The plugin automates this process once you manually set what is to be included and what is not during the plugin installation process.
Rich Results Supports
Rank Math implements Schema Markup in your site to provide additional information about your website to search engines including Structured Data to posts and pages. It gives various Schema types such as Article Schema, Product Schema, Recipe Schema and more. A default category can also be set in settings.
Fast in Performance
A significant factor that determines the performance of a WordPress plugin is the code that lies at its core. Some developers copy the code from other plugins to make their own, which often becomes the cause of plugin performance issues.
Rank Math SEO plugin’s high performance is the result of fresh code written from scratch by the expert team who have already developed more than a hundred WordPress products. Each line of code written for this plugin is optimized to deliver the best performance.
Round-the-clock Support Services
Whether it is installation, configuration, or later use, you may face difficulty in utilizing Rank Math plugin’s features to the most. However, you should feel free to raise a query, and the Rank Math’s support staff will be there to assist you whenever you feel stuck. The staff members work with a fast turnaround time to resolve support queries and bug fixing.
Easy to Import SEO Plugin Settings
If you have some other SEO plugin installed on your WordPress website, you might have configured some settings in the plugin based on your needs.
Switching to Rank Math means you can import the setting in the previous plugin very easily.
Rank Math Vs Yoast – Which One is Better?
Before considering the differences between these WordPress SEO plugins, there is something more important that you need to know –
WordPress SEO plugins, whichever you choose, never guarantee any success in terms of SEO rankings. They are used to make a website more search-engine friendly by optimizing the parameters like titles, descriptions, keywords, internal links and sitemaps.
Therefore, whichever plugin you choose, you will need to follow SEO best practices to bring more valuable traffic to your site.
Coming back to the comparison, Yoast is a popular SEO plugin and has been into use for years owing to features. However, there are many differences between Yoast and Rank Math SEO plugin. Lets see the comparison of various features of Rank Math and Yoast SEO plugins in the table below.
|Differential Parameter||Rank Math||Yoast SEO|
|Price||Free||Free and Paid|
|Setup Wizard||Included||Not Included|
|Auto Canonical URLs||Included||Included|
|Search Console Integration||Included||Not Included|
|Number of Keywords Optimized||5||1|
|Internal Linking |
|404 Monitor||Included||Not Included|
Should You Switch to Rank Math SEO Plugin?
Rank Math is a good alternative available to Yoast SEO plugin because of a myriad of features it has and no premium associated with it. To get full control over your website’s SEO parameters without needing to install multiple SEO plugins, Rank Math should be your go-to option. Keep in mind not to expect it to do the complete site SEO for you.
Switching to Rank Math SEO plugin is easy:
- If you do not have any SEO plugin installed on your website, install Rank Math and run it. It will guide through various steps of installation.
- If you have Yoast or any other SEO plugin currently installed on your site, export the current plugin’s setting while you install Rank Math.
What do you think of our coverage of this plugin? Have you tried Rank Math SEO plugin? Do you like? Is there another WordPress SEO plugin that is better than Rank Math?
Let us know in the comments section.