Guide to Gravity Forms

A Complete Guide to Gravity Forms – The WordPress Form Plugin Devs Love

Building a WordPress website is easy and so are the ways to interact with your target audience using this CMS. Whether you want your customers to contact you, sign up for a newsletter, or ask for their response to do a survey, you need a form builder for your WordPress website. It is up to you to decide if you want to use a free form builder with limited functionality or a premium one with a plethora of features.

While there are many premium options available for such requirements, one of the highly recommended ones is Gravity Forms. In this blog post, we will cover Gravity forms in detail, letting you know more about its features, add-ons, and more to help you make an informed decision.

What is Gravity Forms?

Gravity Forms is a premium WordPress form builder plugin using which you can create different types of forms and place them on your website. Using this plugin, you can create contact forms along with quizzes and surveys on your site without much hassle.

As a popular form builder plugin, Gravity Forms has been in use for more than a decade. It is a go-to choice amongst WordPress website owners for the form plugin. 

Before we dig deeper into its features and add-ons, you should also know that it is not a SaaS service. It means that the information you collect via Gravity Forms will be hosted on your website. Neither do Gravity Forms take a contract to integrate or design forms for your website.

If you are new to using Gravity Forms, let us help you get started with using its features.

Features of Gravity Forms

Gravity Forms comes with a plethora of features that you can use to simplify the task of creating contact forms on your website. Some of its most loved features include:

Drag and drop builder

It comes with a drag and drop builder using which you can design your WordPress forms with ease.

Form import

Using Gravity Forms, you can use the import or export functionality to create new forms without much hassle. You can also take a backup of your files with ease using this plugin.

Multi-column layouts

This powerful plugin also allows you to create a form with multiple columns. You can set the number of columns you want, customize their width, or drag fields to add new columns easily.

Custom form CSS support

In case you want to add another layer of styling to your WordPress forms, you can apply custom CSS and make them fit your website’s design.

Conditional logic

Gravity Forms also supports conditional logic, which means that you can choose to hide or display fields, pages, or sections based on user selections.

API and webhooks

This plugin comes with simple webhooks and open REST API that can be used to create custom workflows or form integrations.


It also supports calculations within the form fields, enabling you to calculate and display the value of a field dynamically using predefined formulae.

Dynamic field values

You can also populate dynamic field values to help users in filling your WordPress forms. Gravity Forms can be used to provide suggestions for values based on query strings, field type, or user selection.

An Array of form fields to choose from

If you need different types of fields for your WordPress forms, Gravity Forms will be best suited for your needs as it supports more than 30 form fields. 

File uploads support

Using its file upload feature, you can add a field with which the end-users can upload files of specific formats while filling out the form and send them to your server.

Shortcodes to display forms

This premium plugin also provides shortcodes for WordPress forms using which you can add the forms wherever you want on your website.

How to use Gravity Forms?

If you are convinced about using the Gravity Forms plugin on your website, you must know the steps to be followed to install it and then start accepting form submissions. These include:

Purchasing the Gravity Forms license and downloading the plugin

Start with buying a suitable Gravity Forms annual license and then download it in the form of a .zip file. You can save this file on your computer system to be used in the steps ahead.

Upload the Gravity Forms plugin to WordPress

Log in to your WordPress dashboard and then click Plugin => Add New from the dashboard menu. After this, click Upload Plugin, and select the download .zip file.

Active the plugin post installation

Once you are done with uploading the file, install it on your website and then activate the same to get started. Click Activate Plugin after the plugin installation is complete.

Use the license key

At the time of purchasing the premium Gravity Forms plugin, you get a license key that grants access to the paid functionalities of this plugin. Log in to your Gravity Forms account at their website and check for Your Licenses

Use/copy the license key given there and return to your WordPress dashboard. Click Forms => Settings from the dashboard menu and then paste the license key in the section named Support License Key. Make sure you Save Settings after pasting the key.

Configure plugin settings

After the pasted key is validated, you can work on the general plugin settings, like preferred payment currency, logging errors, or background updates on the same page. After making the required changes, click Save Settings to continue with the remaining steps. 

Build your form

Once the Gravity Forms plugin is successfully installed and the settings are configured, you can make it towards creating the form you need. Within the WordPress dashboard, click Forms => New Form.

Start the form creation process by adding a title and description for the form. In the next sub-step, use the form editor and customization tools to drag and drop fields and create the form you need.

Add the created form to your site

Once you have created the form, you can add it to any existing page or create a new page for the same. Using the page editor, you can add forms via the Add Form button. Clicking on this button will show you all the forms you have created to choose from. 

Select the form you want to add into the page and then Update the page.

Gravity Forms Pricing

Gravity Forms plugin has several useful add-ons, features, and automatic updates included in its pricing. It is available in three different pricing plans, which are:

  1. Basic License – It is priced at $59 per year and can be used for one website. It also comes with standard support and add-ons like Hubspot, Mailchimp, Active Campaign, and many others.
  2. Pro License – It is priced at $159 per year and can be used with three websites. It includes standard support and various powerful add-ons such as Dropbox, Square, Zapier,  Trello, to name a few.
  • Elite License – It is priced at $259 per year and can be used for unlimited websites. It comes with priority support services and add-ons like Coupons, User Registration, Polls, Signature, and many others.

Complete List of Gravity Forms Add-ons


Gravity Forms MailChimp

This add-on helps you sync your Mailchimp account with forms created using the Gravity Forms plugin and then send leads to your marketing list. You can also:

  • Segment your mailing list to send personalized emails to different audiences
  • Tag and group users after they submit the forms
  • Capture any field from your form as a custom field in Mailchimp
  • Send a double opt-in message to add legitimate subscribers to your list only

Included with: Basic, Pro, and Elite License

Gravity Forms WooCommerce

Also known as Gravity Forms Product Add-ons extension, this add-on brings with it advanced product configuration settings. You can link products in WooCommerce to forms using this extension. Similarly, it helps in creating different types of forms, be it those containing conditional logic, user input prices, or pricing fields, for your products. Other features include:

  • Better control over the display prices in the store
  • Better control over automatic price calculation

Priced at: $99 billed annually

Salesforce for Gravity Forms

This add-on is meant to connect Salesforce CRM with WordPress Gravity Forms. You can integrate this add-on to add/update form submissions automatically into your Salesforce CRM account. Other features include:

  • Easy mapping of form fields in Gravity Forms with the Lead, Contact, or Case fields in Salesforce CRM
  • Option for sandbox and production environment for Salesforce CRM
  • Easy to add Contact or Lead into your Salesforce CRM campaign

Priced at: $30 (regular license)

Gravity Forms Stripe

If you know about Stripe as a payment processing platform, it will be easier to understand how its integration with Gravity Forms works. Using the Gravity Forms Stripe add-on, you can easily integrate any form on your website with Stripe to start accepting payments easily. Some of the advanced features of this add-on are:

  • Supports all major payment methods
  • Supports both recurring and one-time payments
  • Easy detection of payment related frauds using Stripe Radar

Included with: Pro and Elite license

Gravity Forms Zapier

Using Gravity Forms Zapier add-on, it becomes easier to connect WordPress forms with more than 2,000 services and applications. Also, it helps you use Gravity Forms in the form of both Zapier Action and Zapier Trigger. In the former case, it allows a Zap to create an entry in Gravity Forms. While in the latter, the Zap can trigger a form submission.

You can also integrate Zapier with both existing or new forms created for your WordPress website.

Included with: Pro and Elite license

Gravity PDF

Gravity PDF is an add-on that you can use to generate PDF documents for every Gravity Forms entry, hence the name. Besides this, you can also personalize the look and feel of the PDF by including a header, footer, and a company logo in it. Other features of this add-on include:

    • Easy to email the PDF to both admin and users automatically
    • Easy to delay sending the PDF in an email until you receive the payment via Gravity Forms payment add-ons

Gravity Forms User Registration

Using this powerful user registration add-on, you can easily set up the process of user registration on your website via Gravity Forms. Once installed, Gravity Forms User Registration add-on can be synced with both new or existing forms on your website. Other features of this add-on are:

  • Easy to create registration forms for your online platform or membership site
  • Easy to register users on your website directly
  • Sync your forms with other add-ons
  • Easy to embed user login form into different widget areas
  • Easy integration with BuddyPress

Included with: Elite license

Gravity Forms Import Entries

If you need to import data into your Gravity Forms, look no further than the Gravity Forms Import plugin to simplify this process. With this add-on, you can import data via a CSV file and map the columns to the correct form fields. It also allows:

  • Migration of forms and entries from other form plugins like Ninja Forms, WP Forms, etc.
  • Easy integration with Gravity Forms User Registration add-on to create new users or update existing users

Priced at: $99 for a single site.

Multi Columns for Gravity Forms

This plugin allows different form elements in your Gravity Forms to be split into multiple columns using Multiple Columns Fields. You can also enable or disable the CSS and JS of this plugin as required. 

Know more about this plugin here.

Gravity Forms Hubspot

This add-on is meant to integrate Gravity Forms with Hubspot CRM so that you can manage various business processes and manage relationships with your customers. It allows you to send new form data directly into the Hubspot CRM dashboard. With every form submission, it will also create a contact record automatically in the CRM.

Using this Hubspot add-on, you can:

  • See the pages visited by your website visitors
  • See the forms they fill
  • Get to know what they are looking for

Included with: Basic, Pro, and Elite license

Math by GravityView

If you use Gravity Forms to collect quantitative data from users, you may need to perform certain advanced calculations on these numbers. To do advanced calculations with the numerical data received through Gravity Forms, you need Math by GravityView add-on. It allows you to:

  • Do complex calculations using field values received
  • Count entries in a form
  • Display calculations on your website
  • Use mathematical functions in calculations
  • Add footer calculations to table layouts

Priced at: $49 for all access license

Gravity Forms reCaptcha

Spam form entries are quite common for different types of forms you create on your website. However, you can handle them with ease using Gravity Forms reCaptcha add-on which has Google reCaptcha version3 to protect your forms. It not only helps in identifying spam entries but also ensures seamless form submission at the users’ end.

Also, this add-on is quite easy to integrate with forms. It acts as a bridge between your forms and Google reCaptcha v3.

Included with: Basic, Pro, and Elite license

Gravity Forms Quiz

A quiz on your website can be a great way to engage your visitors and understand their needs. To add interactive quizzes, you can use Gravity Forms Quiz add-on. It is meant for creating quizzes that are graded or scored automatically with form submissions.

Other features of this add-on include:

  • Ease of integration quizzes into forms 
  • Easy to configure quiz settings
  • Custom score settings for quizzes
  • Easy to check and filter quiz results from within the WordPress dashboard

Included with: Elite license

Multi Page Auto Advance for Gravity Forms

A long form having a lot of fields often look daunting to website visitors. If you want to capture detailed information without hampering user experience, use Multi Page Auto Advance Plugin. It also makes it easier to set different fields in forms that can trigger an auto-advance to the next page of your form. Other features of this add-on are:

  • Option for form submission on the last page without the need to press submit button
  • Easy to hide next and previous buttons
  • Works well with a quiz, product, and survey fields

Know more about this plugin here.

Google Sheets in Gravity Forms 

This add-on has been designed to manage form submissions data into Google sheets. It basically connects each form’s data in its own Google sheet. This way, you can easily export Gravity Forms data by mapping your form fields on a sheet. Other primary features of this add-on include:

  • Data filtration facility as per your needs
  • Ease of manage unlimited forms
  • Custom mapping of fields
  • Easy installation and configuration

Priced at: $19 for a regular license

Gravity Forms Comparison

Gravity Forms Vs Ninja Forms

Parameter Ninja Forms Gravity Forms
Availability of free version Yes No
Live form preview Yes No
Templates included  17 No
Form Import Tools Ninja Forms only Gravity Forms only
Pricing Starts at $49.50 Starts at $59

Gravity Forms Vs WPForms

Parameter WP Forms Gravity Forms
Availability of free version Yes – WP Forms Lite No
Live form preview Yes No
Templates included  100+ No
Form Import Tools Ninja Forms, Pirate Forms, Contact Form 7, and WP Forms Gravity Forms Only
Pricing Starts at $39 Starts at $59 


Forms are an essential part of every website as they help build trust with your target audience and grow your business. The selection of Gravity Forms for your website is worth the investment for seamless data collection and usage. It can help you create email signup forms, simple contact forms, or even sales forms. What are you waiting for? Choose Gravity Forms premium plugin today!


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